Wipro

As Wipro approached its 75th anniversary and expanded into the competitive U.S. tech consulting market, the brand needed to communicate clarity, credibility, and scale across 230,000 employees. My work spanned ads, web, email, social, video, presentations, and more — grounded in a foundational redesign of Wipro’s brand guidelines to enable efficient, scalable execution. In partnership with the Tolleson Agency, I helped modernize the logo, color palette, typography, and overall visual identity, creating a cohesive system built to compete with established U.S. firms. This reset informed a major website redesign, the 75th Anniversary logo, and the rollout of new global brand standards — driving stronger consistency and faster execution worldwide.

Art Direction | Brand Identity | Design Systems | Template | Social Media

The Challenge

– Legacy brand elements lacked cohesion and scalability
– Inconsistencies across logo usage, color, typography, and imagery
– Difficulty maintaining brand integrity across regions and channels

Discovery

In collaboration with the Tolleson Agency, I helped redesign Wipro’s brand guidelines, addressing foundational elements including the logo, color palette, typography, and visual identity. The result was a flexible, unified system designed to scale across mediums and teams.

The primary mark and wordmark were not operating as a unified system, resulting in fragmented brand expression.

A deeper review of the logo assets revealed that the colored discs were built from a rasterized gradient image, not a scalable system — creating technical and production constraints.

The Tolleson Touch

Brand Guidelines

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PORTFOLIO

Aon

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redesigning for the future

The primary mark and wordmark were not operating as a unified system, resulting in fragmented brand expression.

A deeper review of the logo assets revealed that the colored discs were built from a rasterized gradient image, not a scalable system — creating technical and production constraints.

PORTFOLIO