The Challenge
Aon produces high volumes of content across teams, platforms, and regions — requiring on-brand, easy-to-use assets for a team of international designers. Using the updated brand, I expanded and systemized templates to increase speed, consistency, and scalability.
Template Ecosystem Overview
I expanded the new brand identity used across data visualization, presentations, social media, print collateral, email, and web layouts.
Data Visualization Templates
Designed to enable clear, consistent communication of complex data, I created flexible layouts for different data densities, ensuring the color, typography and chart styles all aligned within the existing brand.
Brochure Templates
Using the existing brochure templates, my role was to expand and refine new structures for the Aon design team to adapt quickly for efficient workflows.
Social Media Templates
Using the existing brand guidelines, my role was to create new standards for social media outputs across 5 marketing channels
Recreating the magic
Presentation Design
Web Design
Email Design
Imagery
Imagery played a critical role in reinforcing the brand across all templates. Photography was selected and structured around clear themes, with visual tone intentionally aligned to the messaging. Copy and imagery were designed to work together—ensuring each asset communicated not just information, but the right mood, clarity, and intent across platforms.
Design Principles
As clarity as a driving force behind the new Aon brand, our job was clear: Transform complex data into easy to understand content for both the internal team and the customers Aon serves. All while staying on brand.
Impact
700
brand assets redesigned over 1.5 years with enough trust earned to let us create company-wide standards.