Val Esparza
I’ve led the transformation of visual and brand identities across entire organizations — both lean teams and global enterprises. From digital campaigns to signage on buildings, I focus on building cohesive systems that resonate, scale, and stay true to a brand’s core. My goal is always clarity: making brands feel simple, intuitive, and unmistakably themselves.
I’m driven by the tension between consistency and experimentation; evolving a visual language without losing its foundation. Partnering closely with marketing, product, and content teams, I connect creative vision to practical execution so every touchpoint reinforces the larger story and delivers real value across platforms.
As a designer, I thrive in collaborative environments where ideas are challenged and refined. I enjoy mentoring junior designers and helping cultivate a thoughtful, experimental culture — one where structure supports creativity, and strong systems make bold work possible.
I've worked with:
UnitedHealthcare
Aon
Wipro
bluewolf
Stanford University
Ovative Group
Franchise Update Media
UnitedHealthcare
Aon
Wipro
bluewolf
Stanford University
Ovative Group
Franchise Update Media
