Wipro

As Wipro expanded its presence in the highly competitive American tech consulting space, the brand needed to communicate clarity, credibility, and scale — quickly and consistently. My work spanned a wide range of deliverables, including ads, brochures, email design, events, fliers, imagery curation, internal brand identities, posters, presentations, social media, video, and website design. This breadth of execution was grounded in a foundational initiative: the redesign of Wipro’s brand guidelines to support efficient, scalable brand expression. In partnership with the Tolleson Agency, I helped define and resolve core brand challenges across the logo, color palette, typography, and overall visual identity. The goal was to create a modern, cohesive system that could compete visually with established U.S. consulting firms while remaining flexible enough to be adopted across teams, regions, and platforms. From this reset, the brand evolved into a unified set of standards applied across all touchpoints. Key outcomes included a major website redesign, the creation of Wipro’s 75th Anniversary logo, and the rollout of new global brand guidelines — enabling faster execution, stronger consistency, and a clear visual presence in a crowded market.

Art Direction | Brand Identity | Imagery | Design Systems

The Challenge

– Legacy brand elements lacked cohesion and scalability
– Inconsistencies across logo usage, color, typography, and imagery
– Difficulty maintaining brand integrity across regions and channels

Brand Foundation & Guidelines

In collaboration with the Tolleson Agency, I helped redesign Wipro’s brand guidelines, addressing foundational elements including the logo, color palette, typography, and visual identity. The result was a flexible, unified system designed to scale across mediums and teams.